Pricing strategy of indian paint industry

The per capita paint consumption in India which is a little over 4 kgs is still very low as compared to the developed western nations. Therefore, as the country develops and modernizes, the per capita paint consumption is bound to increase. In the unorganised segment, there are about 2, units having small and medium sized paint manufacturing plants.

Pricing strategy of indian paint industry

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We have now placed Twitpic in an archived state. Industry Stewardship Committee (ISC) This committee was formed by IPPIC to enable paint and printing ink manufacturers to share information regarding active issue management, technical or research-oriented programs, and to manage global implementation of consensus on health, safety and environmental management practice.

Indian paint industry is less than ½ of the size of the Chinese paint industry by volume and less than 1/5 of the size of the US paint Industry by volume.


In terms of Per capita consumption, the Indian paint industry lags behind the Pakistan and Sri Lankan markets also. Asian Paints is a leading company in the paint industry in India.

While it has grown from a relatively small, decorative paint company to a large business that has a vast consumer customer base, the company's methods of distribution and marketing have only changed slightly over the years.

IPP is the world wide leader in providing Scheduled Airline Failure Insurance to the global travel industry. We also provide ABTA, ATOL, ABTA, BCH / AITO, AIRLINES and . Sep 28,  · Good pricing strategy helps you determine the price point at which you can maximize profits on sales of your products or services.

Pricing strategy of indian paint industry

When setting prices, a business owner needs to consider a wide range of factors including production and distribution costs, competitor offerings, positioning strategies and the business’ target customer base/5().

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